Daitengu is a temaki house that honors Japan’s culture. Therefore, in the visual identity and naming service , various elements of the country’s typical art and tradition were highlighted.

Its name is inspired by a mythical creature, the Daitengu, one of the famous tengus (demons) in japanese mythology. Its typography, on the other hand, resembles japanese traits, in line with the brand’s isotype, which stylizes the name Tengu in kanji, traditional japanese writing. Its horizontal application refers to the rising sun, a symbolic reference to the land of the East.