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Blonto is a brand that brings a new concept of children’s fashion through learning, using colors, textures and materials specially designed for the child’s cognitive development. The different infant stages are taken into account when choosing the elements presented in the prints, thus helping to introduce the baby to new shapes and shades of color, according to each age group. Comfort is also essential in the development of the brand’s clothes, encouraging play through childhood without disturbing the movement of the little ones.
A branding strategy was made for Blonto, then, considering all the rich conceptual history of the brand, and naming and visual identity services with intense inspiration in its customer’s phase and in the children’s creative world.
The brontosaurus was implemented as an icon and mascot, refering to the children’s curiosity about different topics and also serves as a symbol of the importance of teaching the little ones the history of the environment they live in.
Its name unites the symbol of the brand to children’s diction, playing with the small mistakes made during speech learning
“Infancy is the time of most curiosity in the life of the human being.”
Jean Piaget
“Infancy is not a time, not an age, not a collection of memories, it is when it is not too late, when we are able to surprise ourselves and let ourselves be enchanted.”
Mia Couto