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Leonardo Sapata is a personal brand created for a generalist civil engineer, whose work consists of the development of several different projects.
For its visual identity service, it was chosen to represent this wide area through the logo, which refers to a floor plan and has elements present in civil construction. The representation of a house, a building and a shed ratify the varied performance of the professional, who is also remembered through the abbreviations of his name.
The project was all designed within the golden ratio, mathematical concept widely used by artists, architects and engineers, seeking a perfection similar to that of nature.
Its color palette, with shades of grey, yellow, black and white, is representative of the materials used in construction, such as concrete, sand, lime and gravel. Together with the use of straight lines and corners, the visual identity also emphasizes the seriousness of the professional’s work.