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Hamburger shop that brought the reinvention of the great classics, Burhaus is a new company that looked to stand out in the market with a captivating name and an attractive visual and verbal identities. To accomplish this processes, we were inspired by the historical panorama of its key point, the hamburger. Its name emphasizes the german origin of the popularization of the dish, which refers to “house of the hamburger” in german. The use of the term “house” was essential to bring the feeling of comfort, of something more homemade, making it clear to the customers that this is going to be their “comfort food”.
In order to represent the reinvention sought, classic concepts were used with a modern expression as focal point, especially in the design of the social networks. The graphic design, totally modern, contrasts with unusual curves that, in the logo, resemble the silhouette of a hamburger. Its color palette is based on red, a warm color that refers to the impetus of hunger. By working with the client’s desire, the visceral appears through photography, which will follow the “food porn” line.
The implemented verbal identity focused on informality, referring once again to the desired comfort. A nickname was adopted for the Burhaus hamburger, the “burzera”, and its communication on social media is fun and unusual, introducing the hamburger as a best friend in moments of hunger, generating intimacy and connection with the public.